NEXT AVAILABLE BOOKING DATE: 1 MARCH 2025
Culture Kit Packaging System
Cairo, Egypt
MY PROJECTS
3/21/20241 min read
PACKAGE DESIGN
Culture Kits Packaging System
Culture is a 100% Egyptian brand that creates culturally inspired clothing and DIY kits for children and adults. Their products include plain basics, artistic oversized hoodies, and interactive activity kits. They sell online, at events, and in retail stores, combining Egyptian heritage with modern, creative designs.
THE CLIENT
THE PROBLEM
The packaging lacked consistency, clarity, and visual appeal, failing to attract customers both in stores and online. Each kit’s design varied greatly, with no unified system or sufficient information for customers to understand the product at a glance. The packaging also struggled to engage both parents and children effectively.
STRATEGIC DIRECTION
We developed a cohesive packaging system that balanced clarity and creativity. The new design included a clear hierarchy of information, visually distinct layouts for each kit, and colorful, artistic illustrations showcasing the kit’s contents and end results. QR codes were added for interactive engagement, and ready-to-use templates were created to ensure consistency and scalability for future products.
