Culture T-Shirt Designs

Cairo, Egypt

MY PROJECTS

3/21/20241 min read

T-SHIRT DESIGNS

Culture T-Shirt Designs

Culture is a 100% Egyptian brand that creates culturally inspired clothing and DIY kits for children and adults. Their products include plain basics, artistic oversized hoodies, and interactive activity kits. They sell online, at events, and in retail stores, combining Egyptian heritage with modern, creative designs.

THE CLIENT

THE PROBLEM

Culture wanted to expand its product line with pieces that go beyond surface-level aesthetics, offering designs that meaningfully represent Egyptian culture. The challenge was to create wearable art that resonates with both locals and a wider audience—without falling into cliché representations or overused symbolism.

STRATEGIC DIRECTION

We designed a set of shirts inspired by specific Egyptian locations and time periods, embedding meaning into every piece. Each design draws from cultural elements—architecture, tradition, or environment—and transforms them into bold, modern graphics. The result is a series that tells authentic stories through wearable design, enriching Culture's offerings while honoring its roots.