Dareesha Creative Agency

Sharjah, U.A.E

MY PROJECTS

4/5/20241 min read

FOUNDATION FOUNDATION: OVERVIEW, LOGO, COLORS, TYPE, ICONS

Dareesha Creative Agency

Dareesha is an Emirati creative agency founded by a local art influencer, focused on revolutionizing UAE advertising by connecting artists and brands to create culturally resonant campaigns.

THE CLIENT

Chosen Visual Board

THE PROBLEM

Dareesha lacked a distinct identity that effectively communicated its mission of merging art, culture, and branding to create innovative and culturally relevant advertising solutions. This gap hindered its ability to stand out and connect with its target audience of businesses and creatives.

STRATEGIC DIRECTION

We crafted a brand strategy and visual identity that encapsulates Dareesha’s mission of cultural innovation in advertising. By leveraging art, we developed a logo, color palette, typography, and iconography that reflect the UAE’s cultural richness and forward-thinking approach.

The brand guide ensured consistency, enabling Dareesha to articulate its vision clearly while positioning itself as a leader in culturally rooted advertising.

OUR IMPACT

Distinctive Brand Identity: Dareesha now has a cohesive and visually compelling identity that highlights its unique mission of fusing art and culture in advertising.

Stronger Industry Positioning: With its clear value proposition and innovative approach, Dareesha is equipped to redefine the UAE advertising landscape, fostering deeper connections between artists, brands, and culture.