Dine with Dina

Oman / Zanzibar

MY PROJECTS

2/1/20252 min read

FOUNDATION: OVERVIEW, LOGO, COLORS, TYPE, ICONS I GRAPHIC SET I WEBSITE INTERFACE

Dine with Dina

Dine with Dina is a culinary brand by Dina, an F&D conultant with a multicultural background - Omani, Zanzibari, and British. Her work spans from recipe development and consultancy to cultural storytelling and brand collaborations in all sorts of mediums such as social media, TV appearances, and media involvement.

THE CLIENT

Chosen Visual Board

THE PROBLEM

Dina had already established her international presence evidently but her brand lacked the structure and visual clarity that she aspired to have and be percieved by. Her offerings were broad and impactful, but they weren't cohesively represented across her identity or digital platforms. She needed a brand system and webiste that housed her multifaceted work - while still honering her cultural roots and showcasing her personality with confidence and sophistication

STRATEGIC DIRECTION

We built a complete brand identity rooted in cultural authenticity, professionalism, and flexibility. The process began with developing a unique logo, custom palette, a type system, and visual language that reflects her heritage and forward-thinking mindset. We then designed a fully animated, user-friendly website. The website used careful categorization systems to maximize the user experience on both desktops and mobiles. Each page and section was intentionally crafted to elevate her voice, organize her vast offerings, and invite engagement from both corporate and personal audiences-- without comprimising the warmth of her storytelling.

OUR IMPACT

Cohesive Personal Brand: Dina now has a unified, culturally rich identity that reflects the breadth of her expertise and her strong voice in the F&B world.

Professional Digital Presence: The website elevated her presence across platforms, enabling her to confidently approach larger partnerships, while giving her existing audience an engaging and intuitive space to explore her work and events.