Moj Honey

MOJ is a premium Hadrami honey brand that is keen on sustaining their authenticitu, craftmanship, and cultural richness. The brand blends sustainability with luxury, offering pure honey products and reflecting the essence of Hadramaut through throughtful storytelling, design, and material choices.

THE CLIENT

Chosen Visual Board

THE PROBLEM

MOJ needed a rebrand that aligned with its values and visions. The original branding lacked the cultural depth, sustainability, and emotional connection the founders aimed for. With a shift in target market to the UAE and internationally, the brand required a stronger, and more refined identity that spoke to new audiences while honoring its Hadrami roots.

STRATEGIC DIRECTION

We redefined MOJ from the ground up, building a brand that is deeply tied to Hadrami culture yet globally resonant. Inspired by regional architecture and earthy materials, the brand identity included a custom bilingual logo system, sustainable packaging, culturally influenced graphics and patterns, and a unified tone of voice. A full website and content strategy were developed alongside immersive social media campaigns and photography direction to launch MOJ eith clarity, elegance, and purpose.

OUR IMPACT

Cultural Depth with Modern Appeal: Moj's identity now reflects its Hadrami heritage in a way that feels elevated, authentic, and globally relevant.

Seamless Brand Experience: From packaging to digital presence, MOJ now offers a consistent, high-end experience that reinforces trust and recognition across every customer touchpoint.

Increased Market Reach: The rebrand enabled MOJ to expand confidently into the UAE and international markets, attracting both local and global audiences.

Logo Animation by Salma Elsayed

Visit the site live! / mojhoney.com

Khadija beautifully captured MOJ Honey’s essence, blending Yemen’s heritage with a premium, modern look. Her designs were thoughtful, elegant, and deeply aligned with our brand values. Beyond her talent, she was professional, collaborative, and truly dedicated. Thanks to her, MOJ Honey now has a timeless identity we’re proud of. Highly recommended.

Mohammed Aljifri

★★★★★