NEXT AVAILABLE BOOKING DATE: 1 MARCH 2025
MozArt Art Store
Abu Dhabi, U.A.E
MY PROJECTS
8/15/20242 min read
FOUNDATION: OVERVIEW, LOGO, COLORS, TYPE, ICONS I BUSINESS CARD I THANK YOU CARD I BRAND PATTERN I GRAPHIC SET I SOCIAL MEDIA PACKAGE I PACKAGE DESIGN
MozArt Art Store
MozArt is an Emirati brand specializing in art-inspired products such as mugs, ceramics, and gifts. The brand aims to promote creativity and bring a touch of artistry into everyday life while connecting with a youthful and vibrant audience.
THE CLIENT
Chosen Visual Board
THE PROBLEM
MozArt’s existing branding lacked clarity and consistency, failing to reflect its desired balance of softness, vibrancy, and youthfulness. The visual identity did not resonate with the brand’s target audience or effectively communicate its creative and artistic values.
STRATEGIC DIRECTION
We redefined MozArt’s branding to align with the founder’s vision by developing a cohesive visual identity. This included creating a unique logo that subtly communicated the brand’s goals, selecting a vibrant yet soft color palette, and refining typography. We also designed versatile templates and packaging systems that ensured consistency and scalability across all touchpoints, making the brand more functional and true to its purpose.
OUR IMPACT
Enhanced Market Presence: The rebranding elevated MozArt’s visual identity, making it more appealing to its target audience and increasing brand recognition.
Increased Sales and Engagement: Following the rebranding, MozArt experienced a noticeable increase in sales and customer engagement, with positive feedback from customers appreciating the updated identity and the thoughtful branding approach.
