Watd Art Shop

Watd is a Saudi brand that honors national identity by combining cultural heritage with modern design. Through creative, art-inspired products, it aims to foster pride and connection to Saudi traditions while appealing to a young, vibrant audience.

THE CLIENT

Chosen Visual Board

THE PROBLEM

Watd's owner approached us with the mission of blending the cultural heritage with the modern artistic expression. They explained that they have the art behind the products but don't know how to present them or market them visually.

STRATEGIC DIRECTION

We reimagined Watd as a modern immersive celebration of Saudi's wide range of heritages and culture blends with the areas. By transforming the brand experience across customer touchpoints, we focused on forging deep connections with young Saudis and those interested in it's culture.

Starting off by analyzing the niche market needs in their area and how they can attract the right audience to their shops and stands, where to place the products, and how to position themselves online.

OUR IMPACT

Cultural Connection: Watd's new identity bridges Saudi heritage with the contemprary design, reinforcing the brand's core mission.

Audience Engagement: The cohesive and vibrant identity resonates strongly with young creative Saudis positioning Watd as a unique and meaningful brand in the market.

Design Independence: Explaining and creating a full identity with enough instructions and materials for the next steps and overall use of the brand.

I am very happy and proud that my first destination was Khadija. She made the work easy for me and was very cooperative with me. I explained to her what was on my mind and she actually embodied it with the full identity. This is not the last thing I do with her.

Fatima Alkirbi

★★★★★

جداً سعيدة وفخورة إن كانت وجهتي الأولى خديجة. سهلت علي الشغل وكانت متعاونة معي جداً. شرحت لها اللي في بالي وفعلاً جسدته بالهوية كاملة. هذا مو آخر شيء أسويه معاها.